There are many types of social media; most of us have not even heard of it because they are for a specific target group or another country. For every company there is a need to use time and resources optimally. So if you opt for social media ... how do you start this in a practical way?
Develop your message
Before you look at the waist, first look at the goal. What do you offer? What is your message? What makes your company so different or unique? How can you communicate the added value that your company offers? Is it a product that you have to see, or is it a service product in which response time and advice are important?
Develop your strengths
Every company has good and less good points. Determine where your company stands strong and then look at the medium through which you can best convey it. A few examples of Dutch companies:
Service services via Twitter: https://twitter.com/NS_online
The Dutch Railways respond personally to all responses that come in via Twitter with a whole team of 23 employees.
Recruitment via Linkedin: http://www.linkedin.com/company/philips
A technology company such as Philips always needs new talent. Philips profiles itself as an ideal employer through Linkedin.
Entertainment via Facebook:https://www.facebook.com/DonaldDuckNL
The cheerful weekly Donald Duck also brings daily entertainment via Facebook with very nice (and inspiring!) Posts.
Technology via Youtube: http://www.youtube.com/watch?v=oYO3DuKBqn0
The HGG Group from Wieringerwerf supplies tube cutting machines and robot profiling lines: products that you simply have to see.
Time and resources
How much time and resources do you have available? As a small entrepreneur you have very little time. You can only schedule specific tasks. If you have a department at your disposal, look at the strengths of your team and which social media fits in well with that.
Focus - focus - focus
Choose a social media channel that best fits your company, that shows your products well, and that gives your audience a better understanding of who you are and what your company can do. Focus on one social media channel and then the best supporting social media channels that will refer you to your main channel. Ask yourself critical questions such as:
- What happens if I completely ignore social media?
- On which social media channel is my target group?
- Can I enter my main message in 140 characters?
- Do I have the time and knowledge or money to make quality films?
- How can I visualize my message?
- How do my competitors profile themselves on social media?
Start with social media
Have you determined the goal and the means? Then start with these action points:
- Claim your usernames
- Fill in the profile as completely as possible: photos, events, bio and
- Make someone responsible (not an intern)
- Invite your network and develop your network
- Above all, listen and slowly build your reputation on this channel
- Ensure an active channel: keep posting and responding
- Follow your results: where is your audience? What do they respond to?
- Find and support your fans. Reward your ambassadors.
The moment your fans do most of the work and spread your message to their friends, you know that you use Social Media well!
Source image “Growing Social Media”: MKH Marketing