In the series Why, How and What now the look on Instagram: the social media platform to share beautiful photos. What opportunities does Instagram offer for companies? First, it is even more visual, more popular with young people, and has more interaction than Facebook. We review the history, numbers, business underpinnings and how-tos for Instagram marketing. [updated June 30, 2020].
Here you can read more about social media, the networks on which consumers and companies share messages based on passion and interests. Social media are extremely diverse. There are general social media that mainly address the direct social environment, often in private, such as WhatsApp, Snapchat and Facebook. Facebook is also used for the indirect social circle. LinkedIn for the professional work-related network and Instagram is a mix. Social media have ensured that consumers can build up their own reach larger than companies. Communication has gone from top-down to peer-to-peer, which went hand in hand with the decline of authority.