That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Here you can read more about social media, the networks on which consumers and companies share messages based on passion and interests. Social media are extremely diverse. There are general social media that mainly address the direct social environment, often in private, such as WhatsApp, Snapchat and Facebook. Facebook is also used for the indirect social circle. LinkedIn for the professional work-related network and Instagram is a mix. Social media have ensured that consumers can build up their own reach larger than companies. Communication has gone from top-down to peer-to-peer, which went hand in hand with the decline of authority.