Little is more frustrating than seeing a social post from a direct competitor go completely viral while scrolling on Twitter or Instagram, while you know that your products and / or services are at least as good and your company therefore serves all those potential customers well. could have been. Of course you give your colleagues in the industry the best, but the first shopkeeper who likes the fact that his neighbor has meters thick lines in front of the door while it is dead quiet in his own shop, has yet to be born.
Here you can read more about social media, the networks on which consumers and companies share messages based on passion and interests. Social media are extremely diverse. There are general social media that mainly address the direct social environment, often in private, such as WhatsApp, Snapchat and Facebook. Facebook is also used for the indirect social circle. LinkedIn for the professional work-related network and Instagram is a mix. Social media have ensured that consumers can build up their own reach larger than companies. Communication has gone from top-down to peer-to-peer, which went hand in hand with the decline of authority.