Sponsored content: as an advertiser you have a good article written on a site for reach and SEO. An investment that you would like to get more out of. These six sponsored content tips from practice help you with this.
1. Share via social media
Distribute the article through your own social media channels. Is the company name mentioned (branded content), quote that too. Otherwise, indicate the content value. Bloeise also shares the article via Twitter, Facebook and LinkedIn, so you can also share the message from here. Social media provides more reach, awareness, clicks and gives an SEO signal to Google.
2. Include in your newsletter
Take the article with you in your newsletter to inform your newsletter readers. This ensures more reach and clicks. No newsletter yet? Up to 2000 contacts MailChimp free, check our here MailChimp manual.
3. Build left
For SEO, incoming links are crucial. If you manage other sites on the same subject, such as a blog on Medium or WordPress or individual sites that act as a landing page, then it helps to link to the article on it, for example in a relevant other article. We also offer the possibility to build links, € 25 for 10 start page links for existing advertisers (contact here). this gives the page a good SEO boost, depending on the keyword used in the article.
4. SEO on the landing page: On-site SEO
Has the keyword for the landing page (s) referred to in the article been processed correctly? That helps enormously with getting higher in Google's search results. Note application in title, URL, headings, text, file name and alt image and the meta description. For WordPress is the YOAST plugin highly recommended to fully apply your on-site SEO. Internal links also work well, because Google sees no difference between internal and external links. With Google's Search Console you can see impressions, placements, CTR and clicks per page and per keyword.
5. User experience
Is the basis of your website correct: is this mobile friendly? Are the images also clear on a small size and are there no texts through? Is the website safe with an HTTPS? Is the website fast enough? Google offers the Google Speed Test with useful tips and the mobile-friendly test.
6. Check your conversion
Check if your target page is also set correctly for the next step. Is it clear what the visitors should do next, click on buy? Are there no banners or menus that distract? Are the key messages that support the action clearly stated in headings or summaries? Is the story clear and not confusing? Is there no pop-up that drives the visitor away? Then you can with Google Analytics map traffic sources and conversion paths per page.
Learn more about the successful use of content? Read it here reference work for content marketing: