Spotify and the role of service design in product teams

Since January this year, Spotify has applied service design as a differentiator. Senior service designer Katie Koch spoke at the ninth Service Design Congress in Amsterdam about the role of service design in a product-driven organization. "Service designers are increasingly working in product teams where the pace and way of working is very different," says Koch. "The responsibility lies with service designers to connect efficiently to this."

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Thomas Lapperre

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Thomas Lapperre owns Bloeise. He writes for B2B on AI, data science, marketing (DMP, CDP, omnichannel), martech (Salesforce, commercetools, Bloomreach, headless), finance, PIM, IT (CRM, ERP, PLM), tech and trends. Blogs, whitepapers, landing pages, nurture emails and of course websites. In Dutch, English (US / UK). Takes the business approach to technical topics. In addition, supports with marketing in the form of SEO, SEA, Facebook, MailChimp, conversion. Strategy, advice and implementation. Blogs on a personal basis for Dutch Cowboys, Emerce and Frankwatching. Builds Bloeise.nl into a growing marketing blog for SMEs, with SEO and advertising opportunities.

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Spotify and the role of service design in product teams

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