Marketing through content has gained a lot of popularity. More and more organizations choose to keep a blog on their website. Many companies also share interesting content through their channels on social media. However, content cannot simply be defined as 'good'. What is good for you can be bad for me and vice versa! What is good content for you? Do you want little text and many pictures? Do you like to get aspects explained in detail, or not?
One of the marketing tools for content marketing is storytelling. The term storytelling means that you explain a certain topic in story form. No complicated terms, but narrative telling! In this way you try to fascinate readers and make them think. You can also try to convey something to a reader with storytelling. Think of an opinion, knowledge or a moral appeal. In this article we tell you more about storytelling.
Operation of storytelling for organizations
The purpose of content marketing is to increase interaction with visitors. By regularly posting blog posts on your website, you hope that visitors return more often. However, it is not easy to write stimulating and interesting content. Which subject is suitable? In which way do I encourage readers to perform a certain action? And so on. Storytelling should make this easier! With storytelling you try to explain a topic or theme in a narrative way. Not only is this easier to write. Many people also enjoy reading this. There is a lot of information on the internet about how storytelling works.
“James bought a vacuum cleaner in 1974. This quickly became clogged and lost suction over time. Frustrated, he emptied the vacuum cleaner bag, but that didn't help. Then he opened the vacuum cleaner bag, and ... This is the very beginning of the British Dyson brand, now with more than 8,500 employees. Storytelling is also important for personnel policy: who are you and why should I come to work for you? Read more about this Employer Branding.
Tips for using storytelling
Storytelling is a form of writing that appeals to many people. However, keep the reader constantly in mind! You can move away from the main subject endlessly, but this is often not interesting for readers. If you deviate too much, chances are that a reader will leave the page. You want to prevent this! For this reason, talk in short sentences, stay close to the subject, and only move away if necessary. You are also advised to book one in advance writing plan to draw up. Which topics do you have covered? To explain which points do you deviate from this topic for a short time?
If, when drawing up the writing plan, you notice that the text becomes too long, you can divide it into two texts. This way you immediately have a nice subject for your next text! Don't forget to mention at the bottom of your first text that there will be a second part. This way, readers of your first text will return faster to also read the second part. A smart way to keep visitors involved in your organization. Even when you do not divide topics into two texts, is one call to action essential. For example, encourage visitors to make a purchase.