For which company is making money not important? And you need marketing to make sales. A winged statement (from John Warnamak) is: "" Half the money I spend on advertising is wasted; the trouble is I don't know which half ”. That still works pretty well for resources such as trade shows and printed matter. But not for online marketing. That gives you the knowledge which means does and does not generate money. And with that online marketing becomes the marketing tap. Need more sales? Open the tap further.