Being able to really experience and experience something: it is becoming increasingly important in the entertainment segment. Consumers want to be close to the promotion and experience something as if they were actually there. For example, through large screens, VR applications and audio effects. Partly for this reason, for example, more and more games are being released in VR - so that you are really 'in' the game. Combined with the ever-growing popularity of Formula 1 in the Netherlands, waiting for the following was exciting: Sim racing with an F1 simulator. Nowadays you can easily rent an F1 simulator for any event.
Here you will find our more technical articles, with which we explain how tools such as Google Search Console or Google Analytics work. As a marketer, your analytical and technical skills are increasingly being used. The ability to collect data, edit and extrapolate to customer insights is the new playing field on which companies compete.