Anyone who has ever worked in the hospitality industry knows that competition can be fierce. You always have to be alert to changes in trends, likes and especially dislikes to stay one step ahead of the others. All this requires a strong example of entrepreneurial skills and a good dose restaurant marketing can't hurt. To help you with that, we have prepared an overview of the different ways in which you can increase the number of reservations for your restaurant. Curious? Then read on quickly.
What is restaurant marketing?
Restaurant marketing is aimed at attracting as many visitors as possible to a restaurant. This may sound logical, but it is a lot easier said than done. There are countless factors that play a role in the ultimate success of a company. For example, it is important to focus on the right target group, gain brand awareness, be present on different platforms and take actions to stand out above the competition.
If you have to do all this and run the restaurant at the same time, you will soon notice that you are short of time. That is why it is always wise to hire a professional for this, such as The Fully Bookers. This is a company that is fully focused on maximizing restaurant occupancy. Below we further discuss how they work.
The use of various online platforms
The first step that is often taken to improve the name recognition of a restaurant is to increase the online presence. You can think of creating accounts on all kinds of different social media platforms, such as Twitter, Facebook, Instagram and Snapchat. These are nowadays the places where people look for new hotspots. Moreover, these platforms are ideal for displaying everything you have in your home. Post photos of delicious dishes, packed dining rooms and attractive discounts. You will see that these will soon spread like wildfire.
Tips and tricks
When the social media channels have started to get started, it is time to tackle the website. Many entrepreneurs underestimate the importance of a well-designed website. You just don't appear in the search results just like that; a lot of complicated processes precede this. To help you improve your online content, we have listed a few simple tips for you.
Make sure the website is attractive
Use visuals to brighten up the website. In general, a number of photos and videos are enough, but infographics often do well. This ensures that people actually remain interested after opening the link. This increases the chance of a booking and also contributes to a higher position in Google's search results.
Keep the lyrics simple and accessible
Nobody likes to read large pieces of text. So keep it short and sweet. You do this by:
- Using paragraphs and subheadings.
- Alternate short and long sentences.
- Difficult words to avoid.
- Talk in active form as much as possible.
Learn about the rules for Search Engine Optimization
Search Engine Optimization, or search engine optimization, refers to the technique behind the order of Google search results. There are all sorts of things that come into play here, but for now we'll stick to some simple rules that you can follow, such as:
- Place the keyword in the title and the first subhead.
- Repeat the keyword several times in the text.
- Use internal and external links.
- Add a call to action.
For all the above tips, do it in moderation. If you only focus on achieving the highest possible SEO score, this can detract from the natural flow of the text. So always keep in mind that you are dealing with customers who want to be entertained and seduced.
Now that you have a little idea of the different ways you can put your restaurant in the spotlight, it's time to get started. List your ideas, determine which actions have priority for you and discuss the various options with a professional.
Tip: The Fully Bookers is a marketing agency that specializes in restaurant marketing and have an experienced and skilled team.