A company runs on turnover. Remove the costs and you have the profit. And that's what you do it all for: earn a living. Turnover does not come naturally. At least not always, sometimes regular customers and word of mouth are not enough. Then you need marketing. Marketing comes from the English 'get to market'; how do you market your product or service. The questions follow: who is your market? What is your product or service? How do you get it in the market?
Why does your client ask
The man in the chair, your client, just wants to hear: why. Why do I need this product? Why should I choose you? Why is this relevant to me? That's why you need a message. An exchange of supply and demand. What is your client listening to? What is your story? Who you are, who your customers are, what your company stands for ... that interests a new customer less than what you can do for him.
“Fish where the fish are”
You also need a medium. And through which channels do we still listen to advertising? With TV advertising? The Sanoma sheets? On the phone? Or is it filtered by Ad Block, the Do not call me and No / No stickers? As consumers, we are increasingly harassed and therefore manage which advertising we allow. What is it worth to you as a company to reach your target group? What is a call from a potential customer worth to you? An e-mail address for your newsletter? Visiting your store? Your website? A like?
To be found
Despite the financial crisis, money is still being spent. There are still problems that require solutions. Customers are still looking for suppliers. But they mainly do that themselves: proactively. Via Google and increasingly via social media. With more and more keywords. In today's marketing, it's all about bringing a relevant story that potential customers can easily find. Content Marketing focuses on being found by relevant information. And then selling to the man in the chair becomes a lot easier.