SEO influencer marketing is becoming increasingly important for scoring good positions in Google. How do you get the attention of the right SEO influencers? How do you build relationships? And what influence does this type of marketing have on the SEO of your website?
SEO is still important
That the SEO It is generally known that if you want your website to actually generate new customers and turnover, it is well known. But SEO is much more than just installing the YOAST plugin and putting keywords into text. You don't just become number 1 on Google.
Influencer marketing can help you significantly increase the SEO value of your website. Well-known bloggers typically have a website with authority, but seo influencer marketing can also involve niche sites. If you receive a relevant link to your website from such a site, you can immediately generate visitors from the blogger's audience. And Google also sees this link as a 'vote' on your website, which puts you higher in the search results.
Find SEO influencers
There are various platforms on which you can place a campaign with your desired links. Influencers can then respond with an offer, and you as an advertiser can make a selection based on Trustflow, Citation flow, domain and page authority, number of visitors, relevance and of course the costs. This way you can quickly find and engage multiple seo influencers.
You can also build a relationship with interesting parties in your specific niche. Leave a comment on the blog from time to time, ask questions or show your expertise. This way you build a good relationship that certainly helps when you take the next step: approaching your desired SEO influencer. Please note: are you a serious company and do you see real added value in this blog? Realize that the influencer also has to live on something. That is why it is logical to offer the influencer a fee, so that you can discuss your wishes very specifically. You can also make a product or service available for review, but without payment you don't know how it will turn out. Also make sure there is a good match. An influencer who talks differently about completely different topics and now suddenly praises a lipstick is unbelievable.
Qualitative backlinks score
Backlinks remain important. Long ago, marketers wanted to randomly score backlinks, because the more was the better. That time has passed. Today it is about the quality of the backlinks. The pages that link your product or company must be relevant. Otherwise it is a kind of spam and the search engines no longer accept that.
You can also influence this yourself, by guest blogs to write. If you get a spot on the website of an influencer, you can write about a topic within the theme of the website. In your biography you include a link to your own website. If you want an SEO link, you will typically have to pay.
Content is king!
Content is the most important thing today if you want to score in Google. Especially cornerstone content or super content is important. This is content where you collect real information about one topic: the super page that you have to read about, for example B2B content marketing or the History of the internet. Be informative and careful with an abundance of keywords. For your SEO influencer marketing it is important to find exactly that cornerstone content with your SEO influencers and to score a link to it.