Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in Dutch consumer culture and if you do not participate as a self-respecting retailer, you will most likely be left behind. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the facts (chronologically).
On this entrepreneurial blog you can read everything about entrepreneurship and business issues. As an entrepreneur you have the freedom to run your company as you want, but that also creates a lot of uncertainty. Entrepreneurship also brings up all sorts of issues: how do I make enough sales? How do I bind customers to my company? What options do I have to expand? Which CRM package is right for me? How do I finance my growth? We share our knowledge, experiences and insights from our own entrepreneurship. For personal support at marketing plane Bloeise offers a paid 1-on-1 session. In all other areas we only offer content: for you blog, website or whitepaper.
Entrepreneurship includes growth, accounting, personnel, vision, market and competition analysis, strategy, IT and software, office furnishing and marketing.
What is entrepreneurship?
According to Wikipedia, an "entrepreneur is anyone who engages in economic activities for profit, using equity." He who does business or maintains a company, says Ensie. And according to the Chamber of Commerce (KvK), you are an entrepreneur if you independently supply goods or services with the intention of making a profit. But the most important definition that enterprising people are interested in is that of the Tax and Customs Administration.
The corona crisis has an impact on almost everyone. For many, it suddenly means having to work from home. From the many years of practical experience of Bloeise, you will find ours here productivity tips for working from home.
When are you an income tax entrepreneur for the tax authorities?
Not everyone who does business is also an entrepreneur for income tax. Activities within the hobby or family sphere are included result from other activities. Law and case law set requirements that entrepreneurs must meet, which are assessed by the Tax and Customs Administration. We look at profit, independence, access to capital, the number of working hours (1,225 per year, even if you start mid-year), amount of clients, marketing expressions to make the company known (such as a website, stationery or a sign) , liability and the entrepreneurial risk to be run. Read more at the Tax Authorities.
- Self-employed status is one of the most common conflicts with the tax authorities. View your options here.
Start your own business
Until the end of 2000, having a business diploma was mandatory for establishing a business. Today, one registration with the Chamber of Commerce, which can now also be done entirely online. However, if you need an entrepreneur loan, the bank will ask you for a business plan. Here you describe your target group, product or service and market approach. All things that are essential to determine well in advance.
- An optimal company name in three steps
- As a starting entrepreneur I would like to hear these tips
- Making money online in 2020 continues to work hard
- Starting your own business from home? Without money? Look here for ideas!
- 7 aspects that are part of starting a business
Are you a self-employed person? Freelancer? Entrepreneur? Or do you run your own business? As a single person you also have a company with a strategy, plan and vision. In this interview with Headfirst I explain this further: “Do not see yourself as an individual, but as a company". And in this blog From self-employed person to SME I give you four tips to learn to think as a company.
- Keep renting your business premises for years? That makes you flexible, but it is also very expensive. Read all about it here business mortgage.
- From sole proprietorship to bv? This changes your personal liability, provides tax benefits and spreads your risks. Here you can read all about it starting up a bv, the costs, the advantages and disadvantages and the differences with a sole proprietorship.
- Make more sales? Read this 8 tips for setting up new revenue streams (guest blog on Jellow).
Determine business strategy
How do you get from situation A to situation B? A strategy is no different than a plan to achieve objectives, usually in the long term. A strategy includes the why, the how and the what.
- Analysis. What does your market look like? What is happening in terms of technology and customer behavior?
- Target audience. Who is your target audience? How do you achieve it? What are their pain points?
- Objectives. The objectives you want to achieve in the areas of entrepreneurship (profit, continuity, growth), marketing (market share, turnover) and communication (knowledge, attitude, behavior).
- Message. What do you offer your target audience? How do you meet the challenges of your target group? What is your proposition?
- Marketing mix. Which resources do you want to use and how? What effect do you expect per communication or marketing tool?
- Strategy. Here you describe how your resources work together and ensure that your goals are achieved.
- Schedule. Describe action points in a realistic, action-oriented and measurable way. In other words: SMART.
- Budget. You make money with money. How will you use your budget smartly?
- Evaluation. Evaluate on effect (have your objectives been achieved), process (how did the plan go) and product (the quality of the resources and deliverables used).
Not all parts are equally relevant, of course, but as a guideline, this set-up helps you with every plan that you want to devise just as quickly. Many strategies are available that provide a format to shape your challenges:
- Do better business with the Three Horizons model from McKinsey
- Business model canvas by Strategyzer
- OGSM - your business plan on one A4
- Eysink Smeets' NoCompromise model: (r) etail strategy for advanced users
Develop business vision
Entrepreneurship is like steering a ship: you have a goal in mind and set course. Before you can determine where you can go and what options there are, you need vision. On your market, the customers, your competitors, related markets and innovation. You get vision by taking in a lot of different information, ideas, reports and studies. For example, an article about AI in the hotel industry can give you a possible business idea for your own industry: AI to make garage appointments. And by finding out how visionary business leaders like Richard Branson and Elon Musk think, develop new feelers to sense your environment.
The following articles will help you develop your business vision:
- Think like Leonardo da Vinci
- The Elon Musk method
- Muskalicous Management: 7 principles for the company of the future
- The Richard Branson method
- What is Kaizen? Explanation about a Japanese business philosophy
Entrepreneurship means growing, also as a person. As an entrepreneur you are faced with new situations, challenges and issues. Where as an employee you have an entire organization to rely on, as an entrepreneur you will have to implement it yourself. However it turns out, you are responsible for your success. Entrepreneurship demands more from you than working for a boss, but it also yields more. With personal development you recognize that path and you work on improving your mental health, your capacities and skills, your mental strength and your toolbox in case of problems. Because: do you not have a big problem now? Then you are just temporarily in between two problems. The following blogs will help you on your way:
- Masters in creative notation skills: Luhmann & Leonardo da Vinci
- Do you need an entrepreneur coach?
- Why should entrepreneurs take up meditation?
- Get better results with a growth mindset
Staff and organization
The main difference between self-employed persons without employees (self-employed persons) and small and medium-sized enterprises (SMEs): employees. Recruiting, attracting and retaining good staff is a real challenge. One for which you actually want to hire someone first to arrange the filling of vacancies and keeping your employees satisfied. Good staff makes the difference to your customers. That's why Richard Branson also says, "Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.“At Bloeise we pay a lot of attention to online recruitment and employer branding: recruiting staff via the internet.
Arrange entrepreneurial matters
It is sometimes very frustrating: you really have enough work, but there is also that list of things to arrange. Things that are important for your company, but that your customers do not ask for. If you leave this out, you are mainly working as an employee. There is a pile of work, and you try to get rid of it continuously. There is still work to be added, so you don't give yourself a moment to get rid of that other pile. But that's NOT why you became an entrepreneur, is it? Also be your own employer, and schedule time each week to sort out, arrange, outsource, check, analyze and plan things. Doing business is changing caps: every now and then you are an employer, largely your own employee. We have already selected many things for you:
Administration and bookkeeping
Some administrative insights are indispensable for the entrepreneur. Where do you easily earn money? Which costs can you reduce? Which customers should you not have and which ones? On which marketing posts can you put more budget? These kinds of questions can be answered quickly with good accounting. A accountant is recommended: for the annual tax return and annual accounts in any case, salaries if you have staff, but also for business insights and advice.
- Start your own bookkeeping online
- Get your bill paid faster with these 10 tips
- Your customer does not pay your invoice? Follow this collection process in 7 steps
- Business account accounting package and bookkeeper - why actually?
- Advantages of an accountant in the online era
- Contract lifecycle management trends
- Doing business without red tape
- Conflict with the tax authorities: what now?
IT: the engine behind your business
Self-employed persons and SMEs are also dealing with IT, especially now in the era of corona. After all, bringing your business processes online means no physical contact and therefore no contact with contamination. Consumers are now getting used to online ordering, collection or delivery, contactless payment and bringing the experience into their home. IT makes the difference for entrepreneurs between turning and standing still.
The Bloeise Story: Digital Nomad
“Bloeise existed as a project since 2011, I did it in addition to my work as head of marketing & communication at VVV Texel. It gave me an opportunity to apply practical knowledge to clients. In October 2013 I decided to work full-time with Bloeise. Main reason: to be able to work location-independent as a so-called digital nomad. Can work anywhere where my laptop has internet and power, so I can travel between countries with ease. That is why I had to learn to recruit customers without physical contact, perform remote work, retain customers and continue to grow as a company. IT is crucial for this. When the corona crisis hit in March 2020, the work went completely digital. ”
Marketing, advertising and promotion
Whatever you call it, as an entrepreneur you have to sell your products, find customers for your services and attract customers. In the category marketing we will discuss in detail all forms of marketing: social media marketing, facebook marketing, well found in Google, advertising, reviews of Google My Business, printing and physical marketing. Read more about marketing.
Underlying entrepreneurial categories
Entrepreneurship is a main category at Bloeise. The following entrepreneurial categories are included. For each topic you will find a number of articles in which the topic is fully covered or cited as an additional topic.
Are you missing certain entrepreneurial topics at Bloeise? You are very welcome as a guest blogger. See the rules and possibilities of guest blogging on Bloeise. Below are all entrepreneurial blogs of the main category Entrepreneurship and the underlying categories.