B2B Content Marketing
With B2B content marketing (or content marketing, with space) you as a company focus on the information needs of your business target group and you respond to this with valuable content to bind new relationships and existing customers. It means saying goodbye to loud advertisements and distinguishing yourself positively as a company by really helping. It is essential to B2B content marketing to recognize that physical marketing (calling the office staff, visiting the representative) is gradually being replaced by online communication (the website, FAQ, articles). Content marketing is more central to the customer experience within B2B than B2C, because of the greater need for information.