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lead generation

lead generation

Topic

Read more about lead generation and conversion to leads here. Lead generation is an important part of the customer process. A visitor becomes a lead, a potential customer who has shown some interest. This can be in the form of a contact request, a Download or an application. That action is called a conversion, but a conversion can also be a purchase, whether or not by an existing customer. Leads are at the beginning of the customer relationship.

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