Basic knowledge of Online Marketing
Here you can read more about online marketing, intended for readers who are just starting out or still studying. Marketing stands for marketing your product or service. With the ongoing digitization in our society, much of all marketing is increasingly done online. Here you can measure everything, merge data and build customer profiles. This way you can apply direct marketing: the right message for the right person at the right time. For websites it concerns the following core matters: the traffic on the website, the conversion and the purchase amount per visitor or per customer. Thus, the commitment of SEO be cheaper than from online advertising, but those visitors will again have a higher purchase intention. Existing customers will also convert faster via a newsletter.