Here you can read more about creating reach, getting your message across to your target group as a company or organization. Due to digitization, communication is increasingly happening online. But also means of communication such as printed matter, flyers, business cards, posters, radio and TV ensure reach. Often referred to online where traffic, conversion and sales can be optimally measured and improved. More reach means informing more potential customers about your company and services, through new channels such as social media and PR or a better use of the existing channels.