Binding and customer loyalty
Here you can read more about bonding and customer loyalty. Binding is about creating a bond with your existing customers. Good customer relationships with loyal customers work pleasantly for the customer and ensure a permanent revenue. Binding and customer loyalty are both about how close potential customers and existing customers feel to a brand or company. Bonding arises through interaction and positive experiences. Customer loyalty is a clear preference, despite competitive price, quality or availability of other products or services. Binding can be created emotionally, rationally or systematically, through branding, proposition or method / position in the market.