Conversion

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Conversion

Conversion

Topic

Read more about conversion here: also known as Conversion Rate Optimization (CRO). Conversion optimization plays a crucial role in online marketing. It stands for improving the percentage of visitors that convert to an action. That can be at the beginning of the customer journey, so you can lead generates, but also beyond. For example: a purchase in the web store (e-commerce), a contact request or the download of a white paper.

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