Here you can read more about online advertising, placing advertisements through various channels and networks. Online advertising is often associated with displays and banners, but search marketing, affiliate marketing and paid advertisements on Facebook also fall under online advertising. Showing the right ad to the right person is done with profile creation. However, under the new privacy law the AVG, this is no longer allowed unsolicited. That means that with more thorough enforcement of this law, the context will be sought more from direct behavior on the website. This puts pressure on the revenue model of sites that mainly rely on online advertisements and the creation of data profiles.