Here you can read more about review marketing, improving the online image by companies through reviews (reviews or reviews). It includes stimulating reviews, responding to reviews and incorporating reviews into business operations. Reviews can act as a quality incentive and help companies to ensure better ones customer experience. In addition, there is also a shift in the market with the emergence of platforms, which bring supply and demand together on a large scale and collect smart reviews. Bad reviews are sometimes used by consumers to be right, whether or not rightly or wrongly.