Here you can read more about social media, the networks on which consumers and companies share messages based on passion and interests. Social media is extremely diverse. There are general social media that mainly address the immediate social environment, often privately, such as WhatsApp, Snapchat and Facebook. facebook is also used for the indirect social circle. LinkedIn for the professional work-related network and Instagram is a mix. Social media has ensured that consumers can build their own reach larger than companies. Communication has gone from top-down to peer-to-peer, along with the decline of authority.