Here you can read more about trends, the larger developments that are gradually changing the landscape. Our trend blogs about marketing and consumer trends are to inform and inspire. We make a distinction between trends at the macro, meso and micro level so that you can see the difference in terms of impact. For example, digitization is a mega-trend that will change our world for many years to come, online recruitment is more at a meso level because it is about a part of business operations and employer branding is a trendy term that may or may not be temporary. The big problem with trend lists is that an emerging mega-trend like AI (huge impact) gets the same attention as a temporary trend like employer branding. Such a list is nice to read, but without that essential distinction it is of little use.