Here you can read more about platforms, the mega-sized companies that offer a marketplace for a specific market. By bringing together supply and demand, they create added value for both parties. Examples are Amazon for e-commerce, Airbnb for overnight stays, Facebook for user generated content, booking.com for hotels, Uber for taxis, bol.com for e-commerce in the Netherlands. By facilitating mutual interaction and offering relevant filters, platforms are able to improve the market. Because there is often a monopoly and disruption, there is also a lot of negative publicity around platforms.