Design and service design
Design makes the difference between using and ignoring. The design and presentation is therefore an important part of the product. Apple has become known for its well thought-out design of consumer products such as the iPhone, which revolutionized the way consumers use a phone. The mobile phone became a smartphone, on which calling is one of the many functions of a smartphone. Service Design is specifically about designing and improving processes and ease of use for use. As more and more products turn into digital services, optimizing ease of use and reducing friction becomes more and more important.