Here you can read more about PR, public relations. While many people associate PR with only press contacts, PR also includes contact with local residents, the Supervisory Board and the Advisory Board, partners, customers and other stakeholders. The aim of using PR is to bring a positive effect to your own brand or company, often through press releases, personal contact, press information and crisis management. PR falls under so-called earned media: the more effort you put into it, the more it pays off. For your business operations, PR falls directly under the management because of the enormous influence that PR has.