Vision and strategy
Read more about vision and strategy here. Vision includes the view of a company, in particular of the management, in the market and around society. A typical tool for developing a vision is the SWOT analysis, which stands for the strengths and weaknesses of a company and the opportunities and threats in the market. Digitization means that the market is changing faster and faster, there is more global competition and more niche markets are also possible. Strategy is about bridging the current situation to the desired situation, so how exactly you achieve your goal. SMART objectives are typically described: specific, measurable, action-oriented, realistic and with a time schedule.