Advertising campaign for “AeroMexico” airlines Filmed in Wharton, Texas, 2018 Title: DNA Discounts Client: Aeroméxico Office: Mexico City Produced by: Direktor films, Toy and butterfly films and DHO Studios for Ogilvy. DHO Studios LLC: www.dhostudios.com Directed by: Rafa Martinez Gold and Silver Award winner at “El Dorado fest” To inspire more travelers to visit Mexico, Aeroméxico revealed surprising information to Americans about their own heritage.
Read more about the travel and hotel industry here. With the rise of digitization, the travel industry was one of the first to go online with the sale of airline tickets. The hotel industry was through it platform Booking.com forced to innovate. Where previously it was customary to charge 50% or even 75% of the booking sum in the event of a cancellation, Booking.com actually introduced the free cancellation of the reservation.