Writing vacancy texts? 5 tips


A good vacancy text ensures that more candidates apply. In practice, however, most job vacancy texts are quite boring. They do not invite you to apply and it is not clear what exactly is meant. How do you write a good vacancy text?

Be specific

The most important tip: write a clear job description. What do you expect from a candidate? Which tasks will the candidate perform? And what are the growth opportunities? You naturally want to attract the most ambitious candidates. They do not want to be 'under the roof' temporarily, but want a career with the prospect of higher positions.

Also tell where the candidate can go with any questions. Always state a name, an e-mail address and a telephone number. Calling 'personnel matters' is no longer possible. Nowadays, companies have a face.

Avoid messy language

You may have read in the NRC about 'itch words'. That stands for office jargon, which makes no sense. Unfortunately, job vacancies, certainly in management positions, are full of them. Because what is meant by that 'agile working'? It is clear that flexibility is expected, but where? Does the candidate have to work on location, or maybe at different times? Or does it mean that the candidate must have several knowledge areas?

Then we have not yet talked about the companies that are looking for 'a performance-oriented spider in the web who passionately leaves his comfort zone to be able to switch professionally quickly without a 9 to 5 mentality'. The bottom line is: you have to be able to make quick decisions. That may therefore be stated in the vacancy text.

Checklist: hand with boxes

What does your ideal candidate meet?

Avoid 'shopping lists'

By 'shopping lists' we mean a whole set of requirements that a candidate must meet. Candidates really read job requirements as a kind of checklist. They see if they meet every point and then decide to apply. Companies that place high demands on candidates are looking for a perfect candidate. Unfortunately, this candidate does not exist.

It is better to set the four most important requirements. Try to find requirements that make candidates feel called upon. Is it really so bad if someone isn't good at something yet? Isn't that also a good opportunity for the employer to teach the employee something?

Be honest

Tell in the text what the company stands for and what the expectations are. Above all, do not promise rewards that the company cannot actually deliver. An unrealistic image between both parties can ensure that no match takes place. That is a waste of everyone's time.

Play with text, but don't exaggerate

Vacancy texts are often boring, but you don't have to. Feel free to play around with text and let your creativity run free. This prevents you from getting stuck in clichés like: "You don't have a 9 to 5 mentality." Let's face it: in most professions you don't have to have a 9 to 5 mentality anymore. It is not exciting and inviting either.

A great example of interesting job vacancies: Coolblue. The job vacancies on this website are written as well as the image of the store. Naturally, this attracts candidates who adjust at the store. CoolBlue describes a Retouren employee, for example, as: 'someone who makes customers happy again' and mentions as a downside to the job that you have to play table football against your colleagues every day. It removes the formal atmosphere a bit and definitely encourages you to apply.

Try not to exaggerate: it remains a job vacancy text. A text that is too cheerful ensures that the candidate does not feel taken seriously in advance. Have you written a vacancy text and do you want to know how you can attract candidates online? Then read more about it online recruitment marketing.

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Bloeise editor

The Bloeise editorial staff consists of Thomas Lapperre. These messages are not credited personally because they are written by others: hired copywriters for sponsored content and submitted press releases. The editors cannot take any responsibility for submitted press releases - text and images are[…]
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