Video: Hyper-Reality by Keiichi Matsuda

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Augmented reality: a digital layer over physical reality. Keiichi Matsuda explores a future in which everything is augmented in this short film Hyper Reality. Where these types of videos usually only show the impact of advertisements, Hyper-Reality also shows personal messages: notifications, an inspiration guru, to-do lists and accumulated points, because everything is gamified. Just sit down for a while

“The second half of the twentieth century saw the convergence of the building environment with media space, and architecture took on a new role in relation to branding, image and consumerism. Augmented reality can recontextualize the functions of consumerism and architecture, and change the way we operate within them. Hyper-Reality presents a provocative and kaleidoscopic new view of the future, where physical and virtual realities are merged and the city is immersed in media.” – Keiichi Matsuda

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