The adoption of smart speakers is going fast in the Netherlands. Since the Amazon Echo in 2017 and Google Home became available at the end of 2018, 5% of the Dutch households a smart speaker in the house and 4% expects to use it soon. The acceptance of voice as a channel is growing faster: in June 2018 reported SIDN only 3% of internet users in the Netherlands (5% of young people) prefer voice search. Now report Kantar that half of Dutch households are familiar with voice-controlled services via the smartphone and that this is also used in 29% of households.
According to Ericsson 50% of consumers would like the boring aspects of consumption - replenishing stocks, keeping utility bills and paying, arranging repairs and guarantees - to be automatically controlled by a virtual assistant. 70% of the respondents expect this to become the new standard within three years. In addition, 66% expects smart speakers to participate in family discussions and to understand our moods. In terms of revenue, voice search now generates € 2 billion in US retail revenue six million Americans argue place a purchase every month through the smart speaker.