Read more about vision and strategy here. Vision includes the view of a company, in particular of the management, in the market and around society. A typical tool for developing a vision is the SWOT analysis, which stands for the strengths and weaknesses of a company and the opportunities and threats in the market. Digitization means that the market is changing faster and faster, there is more global competition and more niche markets are also possible. Strategy is about bridging the current situation to the desired situation, so how exactly you achieve your goal. SMART objectives are typically described: specific, measurable, action-oriented, realistic and with a time schedule.
Starting your own business without money is impossible? No, it is not! The digitization of the world even makes this easier than ever. Certainly if you just start from your own home. Do you already know which direction you want to go? Or are you still in the exploratory phase? In this article you will find all the tips and ideas you need!
Kaizen is a Japanese business philosophy and originates from the Toyota family. This article provides clarity on what Kaizen is and explains this philosophy.
Technological developments form our society. If you look at any bus stop, living room or waiting room, you can see that the smartphone has replaced the weather talk. But the opposite happens: our culture and history influence technology. For example, an aging population prefers automation and a concept such as privacy has a completely different meaning in a people's republic with a one-party system. The online consumer trends in 2019 are about how we find a new standard in our relationship with technology.
When you prepare a business plan or marketing plan, it is good to remember that a larger, firmer and thicker plan is not always better. In fact, a concise business plan is accepted earlier and implemented better. But how do you ensure that all quality is summarized in a plan of just one A4? What is OGSM? OGSM is the abbreviation for 'Objectives, Goals, Strategies and Measures'. These are the four factors that ensure that it is immediately clear what the end goal is and how it will be achieved. It forces you to keep the focus on ...
If you take a look at the Fortune 500 list - the list of the five hundred most profitable American companies - from a recent year, you will come across names like Netflix, Amazon, Google, Wal-Mart and of course Apple. Companies that we all know are extremely successful and that we, consciously or unconsciously, suspect are indestructible. How could a company like Google ever disappear? Or Apple? If you then take a look at the Fortune 500 list from the fifties, you will notice that only about twelve percent of the companies in that list still appear on today's list ...
With the advent of technological innovations, internet and social media, the position of trends in our society has changed radically. Whereas in the past trends slowly spread like oil slicks, the pace and quantity of information dissemination today is increased to such an extent that in some cases we may speak of a noise full of (possible) trends. How can you get a grip on all that information to be able to separate the wheat from the chaff and to recognize trends? Why do you have to curate trends? Trendcuration is a process by which an overwhelming range of information can be slowly and surely reduced and…
