As an entrepreneur, how do you best map out your target group?

B2B is the abbreviation for business to business, or companies that do business with other companies. But companies are run by people. People who leave their mark on the character of the company. Who shape it, build a reputation and propagate the philosophy of a company. This gives the company a personality. Almost a soul. Suddenly it is no longer just a registration with the Chamber of Commerce and stones of an office building. It only acts and reacts when it is properly motivated. Just like you and me.