Guest blog by Julia Lammers from TransIP
Every year, various new concepts are introduced in the world of web development. New techniques are coming onto the market and older techniques are being improved and updated. We can also expect a number of new developments in 2020, in particular from previously introduced technologies such as Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).
1. Progressive Web Apps (PWA)
A Progressive Web Apps (PWA) is an app that functions both as a website and as an app, and can run on different operating systems. The app is accessible via the browser and is not linked to one specific app store. There are many possibilities in the use of PWAs - such as offline browsing, thanks to the link of the app with the browser cache - and the integration of the apps with the functions of the device where the app is located. PWAs function like websites, but with all the advantages of native apps. Developing a PWA takes less time than developing a native app; you can use your website as a basis.
2. Artificial Intelligence for Chatbots
Self-learning chatbots that help users on your website solve their most pressing questions: it is the solution that many companies will address in 2020 to ease the pressure on their customer service. The robots learn from their interactions with users through machine learning, and try to adapt to the user as much as possible with each new conversation based on their knowledge. Self-learning chatbots have been used on social media channels such as Facebook Messenger and WhatsApp for a while, but many companies are also expected to start using the technology in 2020.
3. Accelerated Mobile Pages (AMP)
Hot or not? Search engine Google has been indicating for several years that Accelerated Mobile Pages (AMP) are the future. Whether that is actually the case depends on how quickly the technology is accepted. Many news platforms already use AMPs, but for many websites it seemed like an unnecessary investment in recent years. Web pages could load web pages up to 10 times faster via AMP pages; a great advantage for mobile internet users. For many companies, search engine optimization often equates to adhering to Google's guidelines to rank higher in its search results - and Google likes it when sites load quickly. So it's definitely worth a look at what AMP pages can do for you in 2020.
4. Single Page Application (SPA)
5. Responsive Websites for Mobile First Indexing
By the end of 2020, Google will index all websites on the internet “mobile first”. This means that the search engine will first assess the user experience, as well as the technology used on websites, from the perspective of a mobile user. Therefore, the mobile experience of users on mobile devices should be the same or better as the experience of desktop users. The use of responsive websites is therefore one of the most important things in the web development landscape. Those sites that are not yet using it would do well to start now.
Takeaways: the trends to keep an eye on
The main web development trends in 2020 focus on optimizing the user experience of internet users, while they try to ease the underlying processes in the backend of sites. As a web developer it is, as always, important to keep an eye on which developments will really contribute to your site (s), and where the possible bottlenecks lie.