Webinar: "The role of platforms in the digitization of retail"

Digital platforms such as Amazon, Facebook, Bol.com and Google are gaining more and more influence towards retailers and consumers. Some think these platforms could herald an end to many retailers and brands. Others see enormous opportunities because of the scope and innovative power of the platforms. What is certain is that these platforms place different demands on how retailers position themselves.

Welcome to society 3.0! A symbiosis between man and technology in which it is a fact that nothing is sacred anymore. In order to understand the transition to a platform-driven society, it is especially important to look at all facets that influence this. This requires various experts from the digital industry in the fields of IT, ethics, data, security, responsibility and liability, privacy.

 In this webinar of Detailhandel Nederland and Thuiswinkel.org, we will discuss the developments and impact of platforms from various angles. What does this mean for the retailer? Do you stay true to traditional truths or is it time to reinvent yourself? What does this mean in terms of desired legislation, in the area of consumer behavior, in the area of innovation / digitization and for your brand? All questions that we will discuss during this webinar.

 Guided by Krijn Schuurman, the following “table guests” will have a conversation on Thursday 4 June from 1 p.m. to 2 p.m.:

• Thierry Aartsen - member of the Second Chamber of the VVD
• Kitty Koelemeijer - Professor of Marketing & Retail at Nyenrode Business University
• Jasper Verbunt - CEO Red Kiwi and director at Dutch Digital Agencies
• Just Hasselaar - Policy advisor platform economy at Thuiswinkel.org
• Marjolein Verkerk - Manager Public Affairs Bol.com