Start web shop? This is how you start a web store in boxer shorts!

Do you want to start a webshop? But you don't know exactly where yet? What do you think of boxer shorts? In this article we explain why this is the ideal (starting) item. In addition, we provide tips to make your slip shop a success! And yes, these tips can of course also be applied to another product. 😉
Boxer shorts have many advantages: there will always be a demand (the male readers probably have one now!), You hardly need any professional knowledge, there is a wide range and they can easily be supplied via external suppliers. But even with such a simple item to sell, you have to keep a close eye on a number of things. We list the four most important points of interest here.
Research first and foremost the needs of people. Many buy boxer shorts, but who still does not find exactly what they are looking for? So what is there (more) need for? Are people mainly looking for cheap underpants? Or sustainability plays the biggest role and you better choose for example bamboo boxer shorts? Also look at how often you have to score new ones. Perhaps that is a lot higher with the cheap variant than with the sustainable one. In addition, determine through which channels they are purchased the most.
If you know what kind of boxer shorts you want to sell, you can also determine who your competitors to be. Watch very carefully how these sell their underpants. Important points to keep in mind are the prices they charge, the shipping costs, delivery times, returns, how they present special offers and how they generally offer their wares. Don't forget to also check their social media.
Why do people have to be at your webshop? To map this, you can use the 6 Ps:
Do you have a clear picture of 'who' your company is? Then you can also determine the matching target group. Because it is really not possible to sell to everyone. If you aim too wide, you will not catch anyone. So look very carefully which group matches your product. Configure your P's further and start!
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