Matt Cutts works as head of the Google webspam team. He regularly answers questions from companies about their position in Google and announces changes that have consequences for search engine optimization.
How can an older site maintain its ranking over time?
“I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains / sites in business from newer sites with more spam? ”
As Matt Cutts explains in the video, an outdated website with an old design and old content makes for a disappointing user experience. Newer sites that are working hard to secure a better position in Google provide a better site with fresh content.
A website is like a house: never finished. To maintain your position in Google, maintaining your website remains a regular task. Keep a sharp eye on your market, and with that your website as an important means of communication. Bloeise offers website maintenance to not only continue to get traffic to your website on your keywords, but also to grow in that traffic.