Website registration with Google: sense or nonsense?

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Website-sign-in-to-Google-sense-or-nonsense

Website registration with Google: sense or nonsense?

Your website is live. Do you then have to submit your website to search engines? Google or Microsoft? Or will you be found automatically? We look at how Google works exactly and what you can do yourself to be found better.  

In the early days of the internet, there were already many paid services to submit your website to up to 100 search engines. Today we know that it is mainly about Google.nl, and a little bit about Bing from Microsoft. How does Google learn that you new website exists?

Google will find your site automatically

At least if you have enough links to your website. Google regularly checks all sites and follows all links. If a link points to a completely new website, Google will index your site so that your site and all pages are included in the search results. Is your website completely new? Then registering your website is a good idea.

Submit website to Google

Submit website to Google

The former 'register website' is still possible here at google. Enter your URL and description… but wait!!! That's not all. Today it works differently and better. Google now has Google Webmaster Tools. After verification you can then:

  • Indicate on which language area your website is targeting. Bloomse.nl, for example, focuses on the Dutch language. I couldn't indicate this at all at Bloei.se: Swedish, Google said.
  • Indicate whether the URL of your website with or without WWW Blooms uses without WWW, because that looks neater. For that you need to register both versions with Google.
  • you can you site index This is the map of your website that makes it easy for Google to see which pages, images, and videos your site has.
  • you can you txt give up. This tells Google which pages can and cannot be shown in the search results. Some pages, for example behind a password, or only for partners and customers, you do not want to show to everyone.
  • You can any crawl errors see to adjust. Crawl errors occur when Google expects a page on your website because of a link, which then turns out not to be there. For example because the page url has been changed or because the page has been removed.
  • You can crawl stats see. Is your site regularly visited by Google? You can also specify how exactly you would like Google to index your website.
  • Any security issues to be mentioned. Google is very keen on this: a website with security problems is banned from the search results to protect visitors.

GWT example site errors

No website errors in Google Webmaster Tools. That's the way it's supposed to be!

So there is something more involved than just 'registering your website with Google'. Fortunately, Google offers all the support and explanations to use Google Webmaster Tools. A website that is well registered in Google Webmaster Tools will certainly score better. Recommended.

Verification Google Webmaster Tools

Verification GWT

The first step is to verify your website with Google Webmaster Tools: this is the new website registration. Google offers the following options for this:

Recommended method

The method that Google itself recommends is not the easiest:

  • Upload HTML file. Google offers a simple file that you have to place on the website, for example http://bloeise.nl/google44ggdgdfsdggr.html. After uploading, for example via an FTP program or via the website builder, you can click Verify click.

Alternative method

The alternative methods are actually easier:

  • Google Analytics. Actually the easiest method, provided your website is already registered in Google Analytics. If yes, choose this option and click Verify.
  • HTML tag. This method already works when you have access to your website's CMS system. You add a piece of HTML code to the HTML code of your homepage. This is possible in WordPress, for example, via the Yoast plugin.
  • Domain name provider. You choose your domain name provider. That is not necessarily your website builder, but the party behind it that is allowed to issue domain names. google explains how to find it.
  • Google Tag Manager. A method that uses Google's Tag Manager. That is a code that you place on every page, just like Google Analytics, with which you can then easily add all kinds of codes. For example for Google Webmaster Tools, Google Analytics or for example the Facebook Pixel.

Of course it differs per situation which is the most useful, but in practice everyone uses Google Analytics. When that is installed, it is recommended to use that as well.

Is your website in Google?

Search for your own website in Google.
Does the site not exist in Google?
Then you will see this message:

google check

Submit website to Bing Webmaster Tools

BING webmaster tools sign up

Microsoft's search engine Bing also offers Webmaster Tools On. It offers some additional insights that can be useful for SEO, such as SEO reports and Keyword searches, but is not an addition to be found better. Only recommended for large websites where more Bing traffic will actually yield something.

This article was previously on MarketSun.com; that label has been discontinued as of May 1, 2017; 

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