Wehkamp.nl: 'work harder to attract new customers'

August 15, 2014Thomas LapperreBinding and customer loyalty, Interview, RetailNo Comments

With 1.7 million regular customers and more than 7 million shipments per year, wehkamp.nl can rightly call itself the online department store of the Netherlands. Yet success is not obvious: "Loyalty comes from the customer experience. Everything must go smoothly, "says Marketing Technology Director Alexander van Slooten.

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Thomas Lapperre

https://bloeise.nl

Thomas Lapperre owns Bloeise. He writes for B2B on AI, data science, marketing (DMP, CDP, omnichannel), martech (Salesforce, commercetools, Bloomreach, headless), finance, PIM, IT (CRM, ERP, PLM), tech and trends. Blogs, whitepapers, landing pages, nurture emails and of course websites. In Dutch, English (US / UK). Takes the business approach to technical topics. In addition, supports with marketing in the form of SEO, SEA, Facebook, MailChimp, conversion. Strategy, advice and implementation. Blogs on a personal basis for Dutch Cowboys, Emerce and Frankwatching. Builds Bloeise.nl into a growing marketing blog for SMEs, with SEO and advertising opportunities.

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Wehkamp.nl: 'work harder to attract new customers'

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Wehkamp.nl: 'work harder to attract new customers'

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