Guest blog by Jasper Voorn from Web wings
A good SEO strategy is a proven marketing tool for companies and organizations. The benefits of SEO are huge, especially since you can achieve a high turnover at relatively low costs. However, you must be aware of developments and trends, so that you can apply SEO properly. Almost every company or start-up uses SEO to gain a position in the market. As new competitors appear on the market every day, it is also increasingly difficult to maintain your position. In this article we discuss the 5 trends that influence SEO in 2020.
1. Rich snippets collect more clicks
Rich snippets or recommended snippets offer a better search experience for the user. The snippets are displayed prominently in the search results. These excerpts give the customer short and additional information based on the search query. This rich of featured snippets increase the CTR considerably and so it is important to respond to this. About 54% of the clicks of Google SERPs (search engine results page) are from rich snippets. To get the most out of this SEO 2020 trend, you must try to answer the frequently asked questions. If these questions are searched for, Google will determine which snippets are relevant to the search query. It is not a foregone conclusion that you will be shown, but you can increase the chance by giving a good answer to the search query.
2. High quality content is becoming increasingly important
To use SEO strategies effectively, it is essential for companies to high-quality content on their websites and other platforms. Users want content with content that is useful, relevant and current. People are making more and more use of search engines and your website will have to answer their questions. Your website must be easy to read and navigate. Use different forms of content, such as images and videos, so that you can keep visitors on your website for longer and therefore have more time to persuade them to take action. And most importantly, include relevant keywords.
3. Secure websites give confidence
Although website security is not directly related to SEO, it is a crucial aspect for the user experience of your website. If users see the "not safe" warning, they may decide not to proceed and leave your website. This leads to a high bounce rate, making your organic SEO strategies ineffective. In such a case, it is necessary to enable the HTTPS protocol, which offers your users a secure encrypted and authentic connection. Implementing SSL certificate gives your site a small SEO boost. It also provides improved on-page statistics, which have positive consequences for your ranking in Google.
4. Artificial intelligence is the new standard
Artificial Intelligence (AI) or artificial intelligence will become part of everyday life even faster than we had expected. Google has been working on the Rankbrain algorithm since 2015. Based on the search query, these algorithms will analyze which type of content is most relevant to a search query and will therefore show it higher than other results. This algorithm teaches itself to present ever better search results. It will become even more important for companies to delve into the user's search intent. SEO specialists advise you to be actively involved with the possibilities so that you can experiment with this in the coming year.
5. High expectation of digital user experience
No matter how good your content is, if your website is slow then this has a very bad influence on the user experience and your SEO. It is common for users to leave a website if it needs a few seconds to load. A delay of a second can lead to a huge loss for your company. Improve the page speed and focus on the user experience.
Put yourself in the shoes of the visitor and determine what is important to them. For example, do not use words or sentences that are not familiar to them. If your visitors don't understand what you mean, they will return to the search engine results page (SERP). As a result, a high bounce rate has a negative influence on the search position of your website.
SEO conclusion in 2020
These most important SEO trends for 2020 will have a major impact on the SEO strategies of many companies. If you ignore these trends, the following year will become even harder to connect with both competitors and new trends. Think from your users, create high quality content, use SEO tools as a tool and invest in conversion optimization.
Guest blog by Jasper Voorn from Web wings