Nowadays, more and more marketing specialties are being added. You are now content marketer, database marketer, e-mail marketer or, now very popular: social media marketer. It sounds like an interesting job where you can probably enjoy yourself all day on Facebook, but what does a social media marketer really do?
Social media marketing as a separate department
In more and more B2C and B2B companies, the "Social" department is a separate department. Sometimes colleagues don't see the point of it: "Who benefits from Facebook and Instagram all day long?" Yet more and more departments are getting their own social media department. The marketer believes in the power of social media and communicates this to his or her colleagues. You see online reputation risks, but also opportunities to respond to current events.
From internet marketer to social media marketer
A social media marketer often has a history as a "normal" internet marketer. He or she has already been involved with e-commerce, building communities or has worked as a Webcare specialist. Now the marketer specializes in social media.
This means that campaigns are devised, developed and optimized for, for example, Snapchat, Facebook, Instagram, LinkedIn and Twitter. Logically, companies nowadays like to invest in it: social media is where the consumer is now. As the American saying goes: Fish where the fish are.
Social media marketers naturally have a great love for social media and know how to work in a targeted manner. They know how they add more value to the company online and how they respond to the wishes of consumers.
Tasks and activities
As a social media marketer you use all social media channels. You enter into a dialogue with (potential) customers, business partners and employees. You build your own network on these networks. That way you can easily get in touch with your target group and stay connected. Marketing delivers the most if you are visible in the places where the target group is located: in this case, social media.
Is it then just coming up with campaigns and talking with potential customers? Certainly not. A campaign must be fully developed and implemented within a certain deadline. In addition, you will have to deal with insight into budgets, giving a good foundation, pitching your campaign, implementing, analyzing, adjusting and doing market research. Making target group analyzes, keyword analyzes and competition analyzes is part of the work.
The main purpose of social media marketing is to generate traffic and awareness as much as possible. In addition, the marketer increases brand awareness and improves the image of the company.
Characteristics of the social media marketer
Social media marketers have the same characteristics as other marketers. They are entrepreneurial, intellectual and of course social. As applies to all sellers, as a social media marketer you have a healthy dose of courage and persuasion.
Being able to follow tight schedules, being able to monitor social media and moderating these are the basic qualities of the social media marketer. In short: it has really become a valuable specialty in the marketing world.
Social media as a means
Remember that social media marketing is a means, not an end in itself. Companies can therefore best use this if it fits the company and the market. It is not reserved for some companies and corporate cultures. For example, Apple is totally inactive at Twitter. Sometimes it is less interesting for the outside world to follow. A good social media marketer therefore wonders in advance what the reader, viewer or listener really wants to read, see or hear, and on which social media channel.