When does Facebook ads pay off?

The Art of Facebook, by http://mkhmarketing.wordpress.com

Recently, Facebook advertising was strongly discouraged by research agency Forrester. They asked marketers to indicate how satisfied they are with the added value of advertising on different marketing channels. On a scale of 1-5, Facebook scored the lowest of all channels with 3.54. And even though there was again the necessary criticism of the Forrester investigation, and not only from Facebook itself, but also from Business Insider and Venturebeat, when does advertising on Facebook pay off?

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Want to know more about Facebook Ads? read SWOT analysis Advertising on Facebook.

Thomas Lapperre

https://bloeise.nl

Thomas Lapperre owns Bloeise. He writes for B2B on AI, data science, marketing (DMP, CDP, omnichannel), martech (Salesforce, commercetools, Bloomreach, headless), finance, PIM, IT (CRM, ERP, PLM), tech and trends. Blogs, whitepapers, landing pages, nurture emails and of course websites. In Dutch, English (US / UK). Takes the business approach to technical topics. In addition, supports with marketing in the form of SEO, SEA, Facebook, MailChimp, conversion. Strategy, advice and implementation. Blogs on a personal basis for Dutch Cowboys, Emerce and Frankwatching. Builds Bloeise.nl into a growing marketing blog for SMEs, with SEO and advertising opportunities.

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