Recently, Facebook advertising was strongly discouraged by research agency Forrester. They asked marketers to indicate how satisfied they are with the added value of advertising on different marketing channels. On a scale of 1-5, Facebook scored the lowest of all channels with 3.54. And even though there was again the necessary criticism of the Forrester investigation, and not only from Facebook itself, but also from Business Insider and Venturebeat, when does advertising on Facebook pay off?
Want to know more about Facebook Ads? read SWOT analysis Advertising on Facebook.
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