Nowadays, being visible and findable online is one of the most important conditions for a successful company and that starts with building a good website. There are numerous options for building websites or having them built, whereby making your website yourself is of course always cheaper than engaging a professional. Many starters therefore choose to start with a home-made site via a tool such as WordPress. However, they often find out over time that, also with the help of WordPress, creating a good website is no easy job. There are a lot of things to look out for.
Preparation: goal, target group and competition
Good preparation is half the job. Before you do anything else, ask yourself what goals your site should serve. What should visitors be able to do on your site? Do you want them to be able to buy or order something? Download information? Subscribe to a newsletter? Discuss with each other? The more goals, the more functionalities you will have to put into your website.
Also define your target group well. Who is going to come to your website? If your target group consists of entrepreneurs, that requires different content and a different one look & feel then if your site is for example for gamers or millennials.
And if you then know what your website will offer and to whom: check who your competitors are and what their websites look like. In this way you get a lot of good ideas in no time, or you see things that you want to avoid.
Look ahead: time and money
Your company has just started and this may be your first website. Starting small is nice, but you realize that maintaining a website and allowing it to grow with your company will take a lot of time. Try therefore to look ahead. Where do you think your company will be in three years? Do you still want to be busy daily with the maintenance of your website?
It is worth remembering that although creating a website yourself saves money in the first instance, it also costs a lot of money in the long run because you personally have to invest a whole lot of hours in it. These are hours that you cannot invoice to customers. More and more start-ups therefore conclude from the outset that they prefer them have a website made by a professional. In that segment there are all kinds of different flavors.
From scratch or through utilities
It is not the case that you have to choose between doing everything yourself via, for example, WordPress or completely handing over everything to a professional. You can also have your website made by a professional, but then via WordPress. That way you keep the costs a little lower, but you do ensure yourself of a properly working, findable site that is professionally maintained.
Which maintenance is more important than you think. After all, you want to be high on Google, no dead links, a secure site (especially if customers can enter their data somewhere) and a high conversion on the goals that your site serves. Countless tools are available for this, also in WordPress, but keeping them up and running continuously takes a lot of time and expertise. A professional can take this work off your hands.
Cheap is expensive
Consider everything: a cheap site that does not deliver what you want may not have cost you much money, but it will also help you. Do your company a favor and allow yourself a tight, professional website that really helps you by supplying new customers, sales or leads. Even if that costs a little money in the first instance. You will thank yourself later.