Guest blog by Redmelon.nl
Do you have a website then it is inevitable, Search Engine Optimization (SEO). Hereby you ensure that your target group finds you online as well as possible. You may already be working on this, but are you already taking these points into account?
This component of SEO will always be of great importance. The value of qualitative links only gets higher and higher. The emphasis is on powerful contacts between different websites. It is important that these websites are in the same field and therefore have a lot of connection with each other. If such websites do a link exchange, it will be highly appreciated by the search engines.
Incidentally, it is expected that Google will make some changes to the algorithm. This adjustment will ensure that a complete backlink profile will be the key to success. Websites with some important links will most likely fall in ranking. It is purely about a complete backlink profile with many high-quality links.
The search engines know that many searchers use a mobile device. It is therefore important that a website is optimized for mobile visitors. This means that the loading speed must be perfect and that the mobile user experience must be optimal. For many companies a substantial profit can still be achieved here.
Another important point are the local searches. Google uses this for mobile visitors. Many mobile visitors use Google when they are on the move. If they are in Rotterdam and search for a specific keyword, it is important that the top results refer to Rotterdam as much as possible.
It ease of use on websites can be crucial. Too slow a website is immediately clicked away by many people. A website must therefore be designed to provide information to visitors. Websites that only focus on the highest possible ranking in Google are the bullshit.
In the user experience, issues such as navigation structure, readability and loading speed are of great importance. It is therefore important to analyze these issues in a timely manner and to implement any adjustments. The focus is also increasingly on mobile visitors. These mobile visitors place a lot of value on a fast website. A mobile visitor simply needs to see a well-arranged and fast website. If a mobile visitor comes across an unclear and slow website, it will be clicked away again within 1 second. Especially in the field of mobile visitors, there is a profit for many websites.
With more and more searches within Google a position 0 appears. This is in fact the highest position within Google and this is indicated as Featured Snippet. This position 0 is a unique position within Google. Usually this is the answer to a question.
This new function offers a huge number of possibilities for companies and website holders. Google attaches great importance to a clear structure on a website and to natural texts. The texts must contain the answer to the question the visitor asks.
To use this new function as optimally as possible, it is advisable to delve into the search intentions of visitors. What exactly do visitors want to know and how can I place this answer on my website as well as possible?