What content do you use per social media channel? The 5 largest channels viewed

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Social media is growing: more and more different social media are being added

What content do you use per social media channel? The 5 largest channels viewed

Guest blog by Thijs Maas van Causeffect.nl

The term 'COPE' is something that many companies use online. COPE stands for: Create Once, Publish Everywhere. In other words, create one post and share it via every social media channel your company uses. Let's end this right now! Every social media channel is unique and has a different objective. This means that unique content must also be developed for each social media channel. In this blog you can read which content you can apply per social media channel. 

  1. facebook

Facebook is the ideal way to get your message across to your target audience in various ways. This can be done through text, images and videos. For example, consider applying 360°Live images or using Facebook Live. Facebook is also the ideal way to link your target group to your website, other social media channels and to create a larger customer base. For example, offer (free) e-books or interesting newsletters and webinars. One only has to fill in his/her name, email and perhaps age and the customer data flows in via Facebook Leads.

Read more about Facebook marketing here

  1. Instagram

It is important when creating content via Instagram that the focus is placed on placing striking images and not so much on the text. But if you want to use the call to action, it is wise to add the text to the photo. In addition to striking visual material, you can also use the livestream function, just like on Facebook.

Read more about Instagram Marketing here

  1. Snapchat

With Snapchat it is important that you impress your target group in a few seconds. The photo or video you post has disappeared after max. 10 seconds. Content can be provided with various filters and stickers and is the ideal way to, for example, give your followers a look at what happens behind the scenes.

Read more about Snapchat Marketing here

  1. YouTube

The use of video is the future! According to Cisco, by 2019, 80 percent of the content will consist of video. If you use YouTube, it is important that you have enough video material to post. Creating a YouTube channel and then posting only one video makes little sense. Create videos that are interesting to the target audience. For example, if you work in the event industry, think of posting trailers of what to expect, a timelapse of the construction, aftermovies of the event, videos of artists, etc.

Read more about YouTube Marketing here

  1. LinkedIn

LinkedIn is used for business purposes and is a great way to share important information with your connections. For example, if you write interesting blogs from your website, you can share them via your Linkedin page by simply posting the URL of this blog.

Read more about LinkedIn Marketing here

Still having trouble creating the ideal content that matches your social media channels? Then contact me!

Guest blog by Thijs Maas van Causeffect.nl

Image via http://mkhmarketing.wordpress.com

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guest blog

Guest blogs are written by guest authors: students, specialists and committed marketing employees with a smooth pen. Guest contributions are very welcome at Bloeise, because they often take a fresh look at existing topics that we have sometimes written too much about.
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