What content do you use per social media channel? The 5 largest channels viewed
Guest blog by Thijs Maas from Causeffect.nl
The term "COPE" is something that many companies use online. COPE stands for: Create Once, Publish Everywhere. In other words, create one message and share it through every social media channel that your company uses. Let's put an end to this immediately! Each social media channel is unique and has a different objective. That means that unique content must also be developed for each social media channel. In this blog you can read which content you can apply per social media channel.
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Facebook
Facebook is the ideal way to convey your message to your target group in different ways. This is possible through text, images and videos. Consider, for example, the application of 360 ° Live images or the use of Facebook Live. Facebook is also the ideal way to link your target group to your website, other social media channels and to create a larger customer base. For example, offer (free) e-books or interesting newsletters and webinars. One only has to enter his / her name, e-mail and perhaps age and the customer data flows in via Facebook Leads.
Read more about Facebook marketing here
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Instagram
When creating content via Instagram, it is important that the focus is placed on the placement of striking visual material and not so much on the text. But if you want to use call to action, then it is wise to add the text to the photo. In addition to striking visual material, you can use the live stream function just like on Facebook.
Read more about Instagram Marketing here
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Snapchat
At Snapchat it is important that you impress your target group in seconds. The photo or video that you post has disappeared after max. 10 seconds. Content can be provided with different filters and stickers and is the ideal way to, for example, give your followers a look at what is happening behind the scenes.
Read more about Snapchat Marketing here
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YouTube
The use of video is the future! According to Cisco, as early as 2019, 80 percent of the content will consist of video. If you use YouTube, it is important that you have enough video material to post. Creating a YouTube channel and then posting only one video is of course of little use. Make videos that are interesting for the target group. For example, if you work in the event industry, think of posting trailers of what is in store for you, a time-lapse of the build-up, aftermovies of the event, videos of artists, etc.
Read more about YouTube Marketing here
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LinkedIn
LinkedIn is used for business purposes and is a good way to share important information with your connections. For example, if you write interesting blogs from your website, you can share them via your Linkedin page by simply posting the URL of this blog.
Read more about LinkedIn Marketing here
Still struggling to create the ideal content that matches your social media channels? Then contact me!
Guest blog by Thijs Maas from Causeffect.nl
Image via http://mkhmarketing.wordpress.com
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