Which trends are important for freelancers in 2020?

Which trends are important for freelancers in 2020?

Which trends are important for freelancers in 2020?

Never before have so many people been employed in the Netherlands as in 2020 and never before has there been such a large proportion of self-employed people. Yes, the coronavirus affects everyone. But the trends certainly do not stand still. What trends can you expect in 2020 in this area? We went looking for you.

AI also in self-employed country

Did you think so chatbots and applications of artificial intelligence is only for large, shadowy companies? 2020 will be the year in which AI will experience its breakthrough in all kinds of industries and as a self-employed person you simply cannot stay behind. This can be done very easily, for example with a chatbot on your business website. Because losing customers because you can't answer for a while because you are just in consultation with another customer, those are painful and sometimes expensive mistakes. Or what if you answer your emails just a little later than your competitor, from whom a potential customer has also requested a quote? With a little ingenuity in your website, you can help customers orientate more easily. Such an investment quickly pays for itself.

Digitization continues

Especially self-employed people who do not offer products, but services, will now accelerate on the digital highway. Digitization is the answer to the increasing expectations that customers (both consumer and business customers) have regarding services. Being able to be helped anytime, anywhere through modern means, such as cloud solutions and online conferencing, saves you and your customers time and money. The self-employed person who only has time in a week's time to 'have a cup of coffee' first, will often draw the short straw.

More demand for freelancers

The share of self-employed people in the working population has never been greater, until the corona virus struck. In a growing economy, the demand for specialist knowledge is also growing, which is pre-eminently a demand for which the self-employed market is suitable. Temporarily 'entering' employment with a company to supervise a specialist project is anything but unusual. There are even predictions that in the future almost everyone will become a self-employed person. That will of course not happen in 2020, because the question is how the economy will recover. However, the underlying trend remains: more demand for the self-employed.


Nice and nice, when everyone will soon be self-employed, but where does that cozy office feeling come from? Never working together again in the same room, that doesn't sound like a nice future either, does it? That's why co-working spaces are on the rise: shared office spaces where you can either work for free or for a small fee for a day or part of the day in the company of other freelancers. You can find co-working spaces in more and more cities. Ideal if you are often in different locations and do not want to travel back to your business space or your own office.

More regulations

Not every self-employed person is waiting for it, but it was inevitable. The growing number of self-employed workers in the Netherlands has made the government decide to draw up more regulations. The most important for 2020 are the mandatory AOV (disability insurance) and the DBA (Deregulation Assessment of Labor Relations) Act. For many freelancers, these changes mean that a little more time has to be spent on administration and bureaucracy. In the long term, they should lead to greater security and a fairer economic playing field. We're going to keep an eye on it.

Soft skills again more important

Finally, a trend that can actually be added to the list every year: the more freelancers, the more competition, so the more important your soft skills. Can you present yourself well? What about your communication skills? Are you resistant to stress and can you handle criticism well? If you have mastered your craft to perfection but want to get more out of your self-employed life, then work on these kinds of skills.

Bloeise editor

The Bloeise editorial team consists of Thomas Lapperre. These messages are not listed in a personal capacity because they are written by others: hired copywriters for content articles, submitted press releases and sometimes sponsored content. The editors cannot take any responsibility for submitted press releases -[…]
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