Why advertise on Facebook: a SWOT analysis

If you manage a Facebook page, Facebook has already tried to get you to advertise on Facebook several times. First with 'boosting your advertisement' and in 2015 with Facebook advertise. Advertising costs money, and that's why I focus in my Facebook workshops especially on how you get more reach with your Facebook page by focusing your content on your target group for maximum interaction. If a Facebook post has no interaction, then just get it 16, 8 no, only 2 percent of your target group now see your message. Facebook is constantly decreasing that percentage, so that Facebook Ads will really become a serious consideration in 2015. For that I offer you the arguments here: why should you advertise on Facebook?
And that starts with the question: why is Facebook anyway? In July 2015, 9.6 million Dutch people will be on Facebook. That gives a huge potential range. At the very beginning, companies even asked themselves the question: do we still need a website if we already have Facebook? The answer is now crystal clear: yes. Because your website controls you completely, and Facebook is an external channel that can reduce your reach on your own initiative.
To take a closer look at the advantages and disadvantages of Facebook Ads, here's one SWOT analysis of advertising on Facebook:
What are the disadvantages of advertising on Facebook?
What are the threats of advertising on Facebook?
Conclusion: advertise on Facebook
Yes, I also think it is stupid that the organic reach of a Facebook page is reduced by Facebook. With interactivity you still get the necessary range. But if you want to keep using Facebook, then you should really consider advertising on Facebook. The segmentation options are unprecedented, but it does require the necessary focus. Make time and a small budget for it to become handy yourself with Facebook Ads. Prefer outsourcing? I am happy to help you with it. Take Contact to go through the options.
Read on: what must Advertising on Facebook costs anyway? and Start advertising on Facebook step by step.
€ 12,50 via Bol.com
Excellent book to start advertising on Facebook. Get yourself thinking about your Facebook goals. What do you ultimately want to achieve? This book explains the basic principles in 60 minutes.
Written by Marcel van der Heijden, founder of a friend of mine, the first Facebook marketing agency in the Netherlands. View here on Bol.com.
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