Why do you have to invest in good web hosting?

Guest blog by Don Vos from Flerque.nl

To be successful as a company you have to think of a lot of elements. Your logo and website are perhaps the most important visible elements for your presentation to the outside world. In addition, you also have invisible elements, such as web hosting, that are of great importance for the same website to perform. It is therefore of great importance to invest time in good website hosting, because let's face it: no one is waiting for a website that is slow or even sometimes offline? That will cost your customers and money. We list a number of reasons why you should invest in good web hosting.

1.      Provides a fast loading time

Good web hosting ensures a faster loading time for your website. With a slow website there is a chance that visitors will leave your website immediately or will not return, which will have consequences for your conversion. These are bad signals to Google and can have consequences for your ranking in the search engine. A fast loading time is therefore not only important for the user experience, it also contributes to your findability and your conversion.

2.      Less chance of downtime

If you are connected to good web hosting, the chance of downtime is a lot lower. In short, downtime is the time that your website is not available. If your website fails, you can miss out on customers and income. A good web hosting invests in maintenance, so that the chance of disruptions is smaller. In addition, server updates are made at times when there is little activity on the website.

3.      Better security (HTTPS and SSL)

Nowadays almost all web hosting offers the possibility to enable HTTPS. HTTPS uses TLS / SSL and that is an encryption protocol to encrypt internet traffic. The purpose of the technology is to fully encrypt communication between visitors and the websites they visit so that nobody can view it. If you invest in good web hosting, which may be slightly more expensive, you are more likely to invest more in the security of your website.

4.      Daily backups

A professional web hosting company will make a daily backup of your website data. With data you can think of everything on your website domain, such as images and content. This means that you can restore your information after an attack or problem with the help of these backup files. A good web hosting automatically runs backups of your website, so that you can always rely on old data.

5.      Higher positions in the search engine

If your website is (sometimes) not available when search engines try to visit it and analyze it, this will have a negative impact on your performance in Google. In addition to downtime, a slow website also has consequences for your positions in the search engine. A lower position in Google means fewer visitors and this can have consequences for your turnover. You can prevent this by investing in good web hosting.

6.      Better support if something goes

A well-known problem with cheap and bad web hosting companies is that you are not helped properly and quickly if a problem occurs. A website that is not working properly or even offline can have a very bad influence on the performance of a website and then the search engine rankings and conversions. Immerse yourself in the service of a web hosting company before you work with it, so that you will not be faced with unpleasant surprises.