With retail and hospitality hard hit by the effects of the corona crisis, now is more than ever the time to support our local businesses and restaurants. If you support a local entrepreneur, you do not help the director of the multinational with his third holiday home, but you help that girl with dance lessons, the boy with his football shirt and your neighbors with food on the table. Of course this is exaggerated, but the message should be clear: be loyal and buy locally!
Why not buy locally?
More and more consumers no longer buy locally, but online, for example. This trend has been going on for years and the corona crisis has accelerated it. There are several advantages to this, because the offer is often larger, the prices are often lower, it can be done from the comfort of your home and it is also delivered the next day for free. However, there are also caveats.
Why buy locally?
Helps the community
Although this may not seem obvious at first, by buying locally you are indirectly helping the neighborhood where you live. Local purchases keep the money nearby, increasing prosperity for the people around you rather than going to a distant business.
Support local associations
In relative terms, local companies make a higher proportion of their turnover available to local non-profit organizations, events and sports clubs compared to the nationally oriented companies. You can think of sponsoring the local football association or donations to a local charity.
Better (customer) service
Buying locally sometimes means paying a little more, but you often get more service in return. The local entrepreneurs have a lot of knowledge of the products and can therefore give better advice or answer any questions. In case of problems, for example with a warranty, he will also be more willing to help.
Less bad for the environment
In general, local businesses use minimal transportation and shipping chains. That means less pollution in several areas. Not only do they consume less energy and fuel, but they also buy local products and raw materials, which have a positive effect on other local stores.
Choosing and buying locally creates jobs for the community. More turnover means more staff and further expansion of local stores and businesses. By contributing to a local business, we help preserve existing local jobs and create new skilled jobs.
Smelling, feeling, fitting and getting advice about scent, color or style: you don't get that experience through your screen, but through local shopping. Moreover, you are among the people and enjoy a break from home. That can be quite a relief, now that we live in a society where we are often glued to our smartphone.
Offer tailored to local requirements
Local companies, which do not select products on the basis of a national sales plan, but on their own interests and the needs of their local customers, guarantee a better product offering. Often they also support other local entrepreneurs with this offer, creating a win-win situation.
Buying locally is a good idea
Buying locally is always a good idea, but in corona time just a little bit more. In this way you support not only the local shopkeepers, but also the community and ensure that the area where you live remains attractive and continues to develop.
Do you consciously make your purchases for Saint Nicholas, Christmas and the end of the year from local businesses? It will be greatly appreciated, because together we ensure that shops and catering industry get through the crisis as well as possible, that our stores remain attractive and employees keep their jobs.
Would you rather go for the convenience of online shopping and do you want to limit visits to the store because of corona? Good news: many local entrepreneurs also have a website! If they do not have what you are looking for, you can always look further ...
Guest blog is made possible by Jeroen van Promo farmer