Marketing strategies have changed over the years. Nowadays there are so many ways of product promotion, including emails, social media, newspapers, phone calls, billboards, gorilla marketing and more. Digitization is more common in shops and business premises. It is of course important to properly convey your message to customers and that is possible with digital signage. In the past few years, the use of digital signage has grown significantly. Entrepreneurs are actively engaged in narrowcasting from local shops to large business premises. Which is also very understandable. Narrowcasting is a smart and effective way to achieve marketing goals.
What can you do with digital signage?
Digital signage is a small concept with endless possibilities. There is a narrowcasting solution for every industry. Retailers regularly use it to promote products. Others use it for entertainment or even brand awareness. How digital signage is used depends on the company and the purpose. It is suitable for all sectors and is often used in industries such as; healthcare and wellness, office and manufacturing, retail chains and brands, sports and fitness, leisure and hospitality, education, real estate agents, theaters and cinemas, restaurants and bars and much more. All of these industries use digital signage to efficiently and effectively achieve their customer and business-focused goals. There are a number of sectors that are already making optimal use of narrowcasting.
Narrowcasting solutions within the healthcare sector
What every person finds annoying is of course waiting in the waiting area within a healthcare sector. Time is precious and waiting in a waiting room can feel like hours until your turn. Nobody wants it, which is why hospitals, pharmacies, GP practices and multiple industries in the same sector have implemented digital signage in their waiting areas. Narrowcasting makes it possible to entertain and inform customers and it can even display sequence numbers on images.
The use of narrowcasting in retail
Digital signage is also more commonly used in retail. From small shops to large shopping centers, digital signage is more common. Digital signage is often used for product promotion, but it can also be used for other reasons. Research shows that 68% of customers see narrowcasting content as a reliable indication of a company's products and services. As a retailer, you can use digital signage displays to communicate the right message to the right audience. In addition, digital signage is also very flexible when it comes to handling content, with a few clicks the content can be adjusted and displayed. As a company you can link social media accounts to narrowcasting. Linking Narrowcasting to social media accounts provides brand awareness for online and offline marketing interactions.
Digital signage in the catering industry
It is no wonder that narrowcasting can now be found everywhere in the Dutch hospitality industry. Hospitality owners are proud of it. Mainly because narrowcasting serves the guests well with entertainment, information, news and current traffic information. In addition, owners can have promotions communicated more easily and effectively with narrowcasting. Imagine, everyone in your bar is watching the football match, Ajax against Feyenoord, on your TV screen. You as the owner know that the rest will start in a few minutes. What are you doing then? Right at the moment of rest, you activate your beer promotions on the narrowcasting screens to encourage people to buy more beer.
How effective is digital signage really?
Digital signage can be found everywhere these days, which is understandable. More than 24,000 entrepreneurs are actively involved in narrowcasting. Narrowcasting content ensures more interactions with customers. Research showed that 80% of the customers entered a store because of narrowcasting screens in shop windows. This is mainly due to the movement and change of content. Animated and / or video content is an effective method for brand awareness. Digital signage is a powerful platform for marketers. You stimulate impulse buying with the right content. According to study, it appears that 80% of the shops that use digital signage get a turnover increase of 33%. Most purchasing decisions take place at the production location, this can amount to 72% of the customers.
Narrowcasting stimulates customers to buy products, so it is important to place narrowcasting screens on location. Research shows that 44% of the customers in stores are affected by narrowcasting when purchasing a product. In addition to sales and brand awareness, digital signage is also an effective method to ease the customer journey in stores. Queues and waiting times negatively impact the customer experience. Setting up digital signage screens next to queues can reduce waiting times by 35%. Additionally, queues provides the perfect opportunity to display more promotional materials. Narrowcasting is a handy tool to achieve your goal. Any person can use digital signage, but how effective or efficient digital signage is depends of course on the user. It is therefore important to think carefully before using digital signage. Prevent
digital signage mistakes before it's too late.