Every company that has several vacancies to fill per year now has one: the work-by-page. On such a page you explain what it is like to work at your company, what you expect from new staff and of course how people can apply for you. Of course you also show your current vacancies. But since nowadays every SME size or larger has such a page, how do you ensure that yours stands out and attracts the attention of the better job seekers? We give you four practical tips to raise your working-by-page a few quality levels.
Tip 1: Get a work-by-page full of cleverness
Everyone likes websites full of ease of use, including a job seeker. It may surprise you, but the absolute bulk of the works-by-pages currently consists of nothing more than some text, an illustration here and there and an e-mail address where your letter may go. An online form where you can leave your information neatly is something to be happy about. That could be better today! Show that your company is more modern: build one for example job alert in. Job seekers can save their preferences and then receive a notification when a vacancy arises that matches their profile. Or let visitors save their 'favorite' vacancies for later. After all, very few job seekers start typing a letter immediately after seeing a vacancy. No, you first want to think about it or talk to others about it. If you can then quickly find that vacancy again, that is an advantage.
Tip 2: Reduce thresholds and shorten process times
Go crazy and try to apply at your own company. If necessary, you do a 'real' test and apply anonymously. Does it cost you a lot of time and effort? Do you have to go through many screens? Do you get a neat response to what you leave behind? How long does that take? The gear behind your work-by-page is at least as important as the page itself. A super-tight page packed with high-quality content should not lead to an old-fashioned process that immediately drives people away.
Tip 3: Think about your employer branding
Just as you have to convince customers to purchase a product or service from you, you will have to convince job seekers to start an application process with you. Especially in areas where the demand for employees is currently greater than the supply, you really have to demonstrate why your company is so attractive to work for. We call that entire process, in which you profile the image of your company employer branding. Why would someone want to work for you? Name it, carry it out and prove it. And, not unimportantly: make sure that the information also matches the rest of your website. If your work-by-page contains conflicting information compared to other content elsewhere on your site, this can of course damage the reliability of your company.
Tip 4: Think of your most important goal and make decisions
The risk of a information overload is great on the works-at-page. You want to introduce your company, show all your vacancies, encourage people to apply and also tell something about the industry in which you work. That can be a decent piece of content that nobody will plow through. So think in advance what you want with this page. Do you want to find interested people (leads)? Or do you want to 'convert' directly to applications? Or do you perhaps want to work primarily on your employer brand? These are the starting points that determine the focus for your page and on the basis of which you can make decisions. Dare to make those choices and watch for a while how the page works for you. If you think about this, and about the other tips above, you are probably a few steps further than most competitors.
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