“Every company has a website nowadays. But then it soon stops. While the real work only then begins ”, says Thomas Lapperre from the Helderse marketing agency Bloeise. "Being found well in Google is relatively easy and, above all, affordable if you do it yourself."
“If you are not found on Google, you simply do not exist for many consumers. Everyone googles. Yet things often go wrong because companies do not understand how Google works, "says Lapperre. “SEO is the English abbreviation for search engine optimization. You actually help Google to better understand your website. Once you understand how Google thinks, you will naturally do the right things. "
Focus on your target group
“SEO does not only include the technical side. The most important thing is your content: the story on your website. Are you really helping your target group? This not only makes your visitors happy, but Google too. Google looks at visitor behavior. When, after clicking on a website, a visitor searches further after 10 seconds, Google knows: that was a bad website ”, Lapperre outlines.
SEO and Facebook workshops for companies
On Thursday afternoon, March 24, Bloeise gives the first workshop Start with SEO: “For beginners. You learn how Google works and how you help your visitors with the correct answers to their questions. Afterwards you can really get going. ”On Tuesday, March 22, there is also the Facebook workshop for companies. “Everything goes online today. As a company, you just have to know how Facebook and Google work. ”For more information and registration, see bloeise.nl/workshops.
Bloeise helps entrepreneurs to thrive online. For this Bloeise shares knowledge through popular marketing blogs and personal workshops. As an involved citizen of Helderse, Lapperre has been keeping the Facebook page Love Den Helder since 2012.